As the newly-regulated iGaming market in Ontario prepares for an expanded launch on April 4, marketing compliance firm Rightlander has announced that they will extend their services to lawful online casinos in the province.

Rightlander is a UK-based consulting firm specializing in providing compliance assistance to iGaming operators and suppliers, with over one hundred clients in North America.

To maintain their licenses, these operators and suppliers must adhere to the Alcohol and Gaming Commission of Ontario’s (AGCO) strict standards of responsible gaming, integrity, fairness, player protection, and social responsibility. The suite of products and services offered by Rightlander is intended to aid organizations in meeting these requirements.

“It was only a matter of time before the Canadian iGaming sector started down the path to regulation,” said Rightlander founder Ian Sims.

“We have been scanning at the state level in the United provinces for some time and are outfitted to monitor individual Canadian provinces, such as Ontario.  Rightlander can scan from local IP addresses, allowing our clients to see how content is geo-targeted to consumers on a national and state level.

In anticipation of the April 4 launch, AGCO has issued licenses to a variety of operators, including Rivalry Corporation, PointsBet, theScore Bet, and 888 Casino.

The International wagering Integrity Association (IBIA) and the Canadian Gaming Association (CGA) have signed a Memorandum of Understanding with the AGCO to establish a framework for how the two groups can work together to combat wagering corruption.